Explore the best opportunities, discover exclusive items, and take advantage of promotions you won't want to miss!
Services
Client
Year
Website
Challenge
Creating a visual identity that conveyed the concepts of exclusivity and urgency, key elements for Última Peça. The bag symbol needed to reinforce scarcity and encourage customers to act quickly.
Incorporating the scarcity trigger into the icon design was crucial. The challenge was to visually represent “grabbing the last chance” in a simple yet impactful way.
Ensuring the new logo worked across different sizes and platforms, from the website to ads and social media, was a technical challenge. The icon had to be versatile and always communicate exclusivity and urgency, regardless of format.
Goal
Ensure the icon was clear and recognizable across different platforms and sizes, constantly reinforcing a sense of urgency in every customer interaction.
Another goal was to create a visual identity that reflected Última Peça’s value proposition, emphasizing exclusivity and scarcity as the brand’s key differentiators. The logo needed to be modern, functional, and able to engage the audience, encouraging quick purchase decisions.
Result
The new identity proved effective across various platforms, from the website to promotional materials, consistently conveying the message that each offer is unique and unmissable.
The result was a visual identity that directly communicates exclusivity and scarcity, with an icon symbolizing the act of “grabbing the last chance.” The logo reinforced Última Peça’s market differentiation and created a memorable, engaging brand.
Bringing back visitors to the world of craft beer! Such an exciting journey!
Bringing back visitors to the world of craft beer! Such an exciting journey!
