MacroX Engenharia
Visual Identity Branding
MacroX Engenharia
Graphic Designer
Illustrator
Photoshop
2025
Visual identity design for MacroX Engenharia, a company offering innovative and technology-driven solutions in the civil engineering sector.
MacroX was aiming for a stronger market positioning through a visual identity that conveyed trust and professionalism. The project involved the creation of the logo, typography system, color palette, visual applications, and sonic branding.
Understanding the Client
MacroX Engenharia is an innovative company focused on engineering solutions driven by efficiency, technology, and precision. From the outset, it was clear that the visual identity needed to reflect these values and reinforce the brand’s positioning as modern, objective, and confident.
Creative Direction
Based on the perceived brand qualities — boldness, modernity, and solidity — the concept was developed around a strong, tech-inspired, and visually striking identity. The goal was to create a logo that clearly synthesizes the company’s operations and its forward-looking vision.
Brand Development
MacroX’s logo centers on a bold symbol: the letter “X,” which reinforces both the name and the brand’s identity. The geometric construction and sense of movement in the icon convey control, speed, and precision — attributes tied to engineering and time management.
Final Outcome
The result is a solid, contemporary, and versatile brand. It scales efficiently across various touchpoints, including stationery, merchandise, ID badges, email signatures, and signage. The visual identity strategically and cohesively conveys MacroX Engenharia’s core values, with a design system ready to grow alongside the brand.
